Oura Ring 5 Invades Samsung's Home Market With Seoul Pop-Up Store at Lotte World Mall

Oura has officially launched the Ring 5 in South Korea, opening a pop-up store at Lotte World Mall in Seoul's Songpa District. The move is a direct challenge to Samsung on its home turf — and it comes while the Galaxy Ring 2 remains shelved due to patent disputes.

Pricing and Availability

• Price: 630,000–780,000 won ($445–$550) depending on color
• Colors: Black and silver at 630,000 won; gold, stealth, brushed silver, and deep rose at 780,000 won
• Pop-up: Lotte World Mall B1 level, Jamsil, Seoul — open through September 7
• Online: Oura's official store, Lotte's online mall, and Naver Smart Store

Why Korea Matters

South Korea is Samsung's backyard, and the Galaxy Ring was supposed to dominate the nascent smart ring category here. But with the Galaxy Ring 2 delayed indefinitely — blocked by a Patent Trial and Appeal Board ruling that upheld one of Oura's key wearable ring patents — Oura is seizing the opening. The first-generation Galaxy Ring remains available but hasn't gained mainstream traction.

Ring 5 Features

The Ring 5 offers 50+ health metrics including heart rate, HRV, blood oxygen, skin temperature, and sleep staging. It's thinner and lighter than the Ring 4, with up to 8 days of battery life. A monthly subscription of 9,400 won ($6.99) is required for detailed health insights.

What This Means for US Buyers

In the US, the Oura Ring 4 starts at $349 and remains the best smart ring available. If you're considering a Samsung Galaxy Ring, be aware that the Galaxy Ring 2 is unlikely to ship before 2027. For a subscription-free alternative, the RingConn Gen 2 at $299 is worth a look. Compare all options in our smart ring buyer's guide.